Understandably, long-term residents that invest time, energy, money & hopes into the Second Life platform don’t like it when the media associate Second Life with negativity or fringe interests that might misrepresent how they see the virtual world. Our umbrage escalates to outrage, when this negativity – and the misconceptions that breed it – are seemingly perpetuated (and some might say “regurgitated”) by Second Life residents themselves – who ‘should know better’.
If you’re concerned about Second Life’s reputation, my aim in writing this post is to assuage your anxieties. I’ll do this by showing that the world at large does not share the view that many Second Life residents assume is held by outsiders. Furthermore, I’ll offer some reasons why we think it does have this perception.
Perceived negative associations dampen word of mouth
Why does this matter? Because I believe that one of the things that dampens the growth of Second Life (and there are several – mainly…
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